- on Wed 04 January 2017
When planning a new SEO campaign, it's important to think about how your CRM software NZ will fit into your funnel.
You don't simply want to drive traffic to your site - you want those visitors to do something, namely convert into customers. But not all of them will convert immediately, so you need a way to capture leads and follow up with them in an appropriate way.
This is where a CRM, like Zoho CRM, becomes valuable. You want to target your keyword list in such a way that you'll be driving traffic well suited to the back end follow up system you have in place via your CRM. By integrating your SEO campaigns with your CRM at the back end, you can tighten up your targeting and make sure you're converting much more effectively.