Aug 19, 2010
Search Engine Optimisation is both a science and an art. The art of SEO by SearchMasters Michael Brandon.Because no-one knows the search engine algorithm's of Google, not even Google employees themselves, Search Engine Optimisation has become an artform.
The search engine algorithm has become so detailed, that even Google does not know the exact consequences of any one algorithm change. Every year many new twists are added to the algorithm that Search Engine Optimisers must keep up with.
But the basics remain the same as they have for many years:
- What are people searching for?
- Putting those words correctly in the HTML head section of a page
- Putting those words correctly in the body of the page
- Links links and more links. In fact, the first three steps should be a given, the battle should be won and lost based on the strategy of link building
For the NZ SEO Competition, the battle will indeed be won based on link building.
But I suggest part will also be based on the Social Media buzz that a person is able to generate to in turn get links from people.
Lets see how this will turn out!
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